LUMS Marketing Colloquium 2017

Saturday, March 25, 2017 (All day) to Sunday, March 26, 2017 (All day)

LUMS Marketing Executive Club is back with their signature event of the year, the Marketing Colloquium ’17. The theme for Colloquium ’17 is “Collaborative Marketing: Value Creation Strategy or a Marketing Ploy” which is going to be held at SDSB LUMS on March 25 - 26, 2017, Saturday & Sunday.

The Marketing Colloquium is organised annually as a forum that focuses on the different domains of marketing in the present global perspective. It aims to bridge the gaps between corporate and academic worlds. This event helps the students capture the goldmine of first-hand knowledge that will be available to them in speaker sessions, panel discussions, various competitions and networking opportunities.

Characteristically, the MBA Marketing Colloquium will consist of the following events:

  • Ad Effect: design script and create an advertisement, which will be judged by a panel of advertising gurus and industry representatives.
  • Brand Wars: teams will work on real-time marketing issues faced by various companies and then will be presenting their recommendations to those very companies.
  • Brand Plan: a unique opportunity to prepare a comprehensive brand plan for the given brand, in respect to its target audience.

All these competitions take place on a span of two days and involve student participation from universities and business schools across Pakistan.

We invite you to be a part of this year’s event. 

Event Agenda:
Day 1: March 25, 2017, Saturday
08:30 – 10:30 Registrations of participants at Registrations Desk (Venue - SDSB)
10:30 – 11:30 Opening Ceremony (Venue – B1): President of LMEC
11:30 – 14:00 Competition and Events
14:00 – 15:00 Lunch Break
15:00 – 16:30 Panel Discussion (Venue – B1)
 Mr. Mian Taimoor Ahmad – Marketing Manager at Careem Pakistan
 Mr. Babar Abdul Sattar – Managing Director at IPSOS Pakistan
 Mr. Rashid Pervez Mughal – Marketing Head at Creative Dots
16:30 – 18:30 Competition and Events
 Brand Wars Round 1 – (Venue - 203)
 Brand Plan Round 1 – (Venue - 201)
Day 2: March 26, 2017, Sunday
10:00 – 16:30 Final Presentations and Events
 Brand Wars (Venue - 203)
 Brand Plan (Venue - 201)
 Ad Effect (Venue – 204)
17:00 – 18:00 Closing Ceremony (Venue – B3)
 Prize Distribution
 Closing Speech by President LMEC
18:30 – 21:00 Entertainment Night: Concert

 Venue – B3