LUMS Marketing Executive Club is back with their signature event of the year, the Marketing Colloquium ’17. The theme for Colloquium ’17 is “Collaborative Marketing: Value Creation Strategy or a Marketing Ploy” which is going to be held at SDSB LUMS on March 25 - 26, 2017, Saturday & Sunday.
The Marketing Colloquium is organised annually as a forum that focuses on the different domains of marketing in the present global perspective. It aims to bridge the gaps between corporate and academic worlds. This event helps the students capture the goldmine of first-hand knowledge that will be available to them in speaker sessions, panel discussions, various competitions and networking opportunities.
Characteristically, the MBA Marketing Colloquium will consist of the following events:
- Ad Effect: design script and create an advertisement, which will be judged by a panel of advertising gurus and industry representatives.
- Brand Wars: teams will work on real-time marketing issues faced by various companies and then will be presenting their recommendations to those very companies.
- Brand Plan: a unique opportunity to prepare a comprehensive brand plan for the given brand, in respect to its target audience.
All these competitions take place on a span of two days and involve student participation from universities and business schools across Pakistan.
We invite you to be a part of this year’s event.
Venue – B3